Smart Land Use

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We work to keep our land healthy so it can do what it was made to do – sustain us.

Farmers and forest landowners are stewards of the land. They’re smart with how they use, care for and protect resources entrusted in their care.

It takes 72% less land to raise poultry today than in 1965.

Cover crops, which are planted in winter between growing seasons for crops such as cotton, improve the soil, reduce weeds, improve water filtration and increase organic matter. 

Crop rotation (alternately planting crops such as peanuts and cotton or strawberries and other produce) reduces soil erosion and improves water quality. These practices reduce or even eliminate tillage — or turning over the soil. Healthier soil means cleaner air and water as farmers trap carbon in the soil and reduce runoff.

With rotational grazing, cattle are routinely moved to different pastures. This allows grass and other forages, their primary sources of nutrition, to naturally regrow. 

By grazing, cattle expand the land available for food production. They consume forages on non-arable lands unsuitable for other food crops.

Specialty crop growers use greenhouses to raise fruits, vegetables and ornamental plants in a sheltered, temperature-controlled environment. These farmers also use plasticulture and drip irrigation to grow crops outside. Plasticulture naturally reduces weeds.